Brief Biography

What defines good photography?

For the past 30 years, I have shared my passion for photography in various positions such as picture editor for newspapers and magazines, curator and educator, observing the visual world with a critical eye. 

I regularly collaborate with brands, advertising agencies, corporate publishers, photo galleries, cultural institutions and photographers - showing them a critical approach on how to transform an image into a relevant one and to tell a story from a new and engaging perspective.

In a world of growing disinformation, deep fake and AI- generated content, there has never been a greater demand for authenticity in photography. The focus of my work is to raise awareness for the «good» photograph and a critical examination of «image worlds» and «image effects». My aim is to help creators to step away from stereotypes and head towards one's own signature and to develop it further.

I regularly participate as jury member for photography competitions, I am also a long-standing portfolio-review expert. 

For many years I have been teaching photography classes about  idea development, curation, editing and storytelling, readability and relevancy. Art history and the history of photography are new additions to my curriculum. 

Together with MAGNUM PHOTOS as my most important client in Switzerland, I have launched two major projects: one in St. Moritz and one with the Federal Government in Berne.