Foto: Julian Jonas Schmitt
© Yann Mingard
Rapidly melting ice masses, booming tourism, three new airports under construction, growing mountains of waste, global investors in search of natural resources and a self-confident Greenland on the way to an indigenous identity and independence. Greenland's change is violent, impetuous and contradictory. But how do the people there see it? And what do we learn from this about the world we live in? How do we deal with dilemmas and contradictions? ‘Grönland. Alles wird anders' stands for a world that also exists in Switzerland and challenges us.
Whether they are indicators of global warming, resources for the pharmaceutical industry, Tik Tok trends or embodiments of sustainable food, plants in our contemporary societies reflect complex and often paradoxical relationships between humans and the natural world. Source of scientific knowledge, product of a globalised market or object of decoration, they are in this exhibition the subject of multiple investigations by artists, ranging from documentary work to speculative or experimental forms, in an attempt to grasp their multiple cultural meanings. While many plants are discredited as insignificant, invasive, ‘useless’ or unphotogenic, others are invading shops, private interiors and social networks.
Through a wide variety of works, ranging from personal narratives to scientific documentation, virtual exploration and archival images, this exhibition aims to acknowledge the multiple meanings of the plant world in today's cultural context, while investigating the multiple forms that these can take for artists.
Yet another image of a cat that makes you go ????. That TV show you love to hate that keeps popping up as a meme on social media. A picture that baits your click, a thirst trap you can’t resist. Political propaganda embedded in cuteness and the unfulfilled promises of perfect bodies on your dating app. One last Airbnb photograph that tricked you into a windowless trap. It’s hard not to get sucked into the world of digital images, a world that’s so beguiling that we can’t stop scrolling and just keep clicking.
The Lure of the Image explores contemporary digital forms of photography and their seductive powers: How do images bait or beguile us as they circulate online? How do they compel, capture or control us? The 14 artistic positions presented in the exhibition engage with visual phenomena that serve as vehicles for online communication, criticism and humour, highlighting the crucial role images play in shaping our social, cultural and political landscapes.